What is the website relaunch tool for
Prevent ranking losses after a relaunch by spotting technical errors and unavailable content before going live
Systematic test of the current state of your development in staging environments prior to an upcoming website release
Document and backup the current state of a website for analysis and comparison after the relaunch
Simulate link graph changes during the relaunch planning or development phase by rewriting URLs and robots directives
Diligent planning and detailed tests are the criteria for a successful website relaunch
Website relaunches are complex and carry a high risk of negative business impact, which could be avoided by using a website relaunch software to help with data analysis, relaunch planning and testing. Use our relaunch SEO tool and avoid any unwanted surprises or negative effects on your rankings.
Process for a successful relaunch
Document the status quo
Backup the internal link structure along with important technical metrics to be used for comparison or to remedy problems if the relaunch does not go as planned.
Develop a website relaunch strategy
Use data to build your strategy on facts and test theories like the reduction of useless URLs by rewriting and ignoring URLs based on your own rules.
Test website changes before a release
Crawl your staging server before the new website will be released and compare crawls with your old website to find problems and estimate the impact of your changes.
Monitoring and controlling
Avoid surprises and keep an eye on many important metrics over the entire course of the relaunch and in the subsequent optimization phase.
Test driven website relaunch
Document things that need to stay unchanged
Go through your existing website and note aspects per page type that must not change during the relaunch as they would affect SEO, such as robots directives, language markup, elements on the page, page speed, file sizes, etc.
Create a relaunch test plan
Write a test plan that contains all your relaunch requirements derived from the existing website and from your relaunch ideas. Arrange the test plan according to page types and whether the tests can be automated.
Setup fully automated website test
Secure your relaunch by translating the test plan into automated running tests that run constantly during the development phase. Ensure to have a high test coverage by running the tests on all URLs of a page type.
Define alerts for breaking checks
Efficiently manage the development process during the website relaunch by creating alerts that notify the responsible persons and allow you to react to failed checks as quickly as possible.