Guides

The Ultimate Pagination - SEO Guide
The Ultimate Guide or: All you need to know about pagination! It covers technical concepts, effect of different types of pagination on the website structure, best practices and common mistakes.
Redirects & SEO - The Complete Guide
Advanced Redirect Guide - Learn everything about Redirects and how they affect SEO. Status Codes Cheat Sheet, Use Cases, Best Practice and Examples.
Crawl Budget and Crawl Rate Optimization
Learn how to do Crawl Budget and Crawl Rate Optimization to improve technical SEO on large sites. Best practice workflow and examples.
Breadcrumb Navigation Guide - Usability & SEO
Breadcrumbs Guide - Learn about technical and conceptual approaches to Breadcrumb navigation and how they affect SEO.
Hreflang Attribute - Target Languages and Regions - SEO Guide
Learn about technical and conceptual approaches to hreflang and SEO. All about multi lingual and multi region websites, best practices and common mistakes.
Rel Canonical Tag - Avoid Duplicate Content - SEO Guide
Learn all about the rel canonical tag, duplicate content, best practices and common mistakes.
Deal with non printable characters and control characters
Non printable characters are a nightmare! This article shows how to find, show and fix problems caused by some non printable characters within websites.
How many pages do I need to crawl? - Crawling scenarios
With this guide we want to point out the difference between incomplete crawls and crawls that cover a whole site. Learn about different crawling scenarios and how many sites you need to crawl.
How to write a good robots.txt
Advanced Robots.txt usage - Learn how to address multiple robots, add comments and use extensions like crawl-delay or wildcards with this Robots.txt Guide.

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Read more in-depth guides on how to improve your website in our Insights columns.