Trending Top E-commerce Websites 2026 for Germany
Audisto E-commerce Website Benchmark
The Audisto website benchmarks by industry ranks portals, shops and websites within an industry by current technological web standards and best practices with regards to security, performance, web-technology and content. The overall Score calculates and combines optimization rates and checks if the web standards are followed. Learn more.
Audisto promotes technically healthy websites and offers extensive features to analyze large enterprise websites. Our industry benchmarks are powered by our automated SEO monitoring tool.
galaxus.de
91
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
74%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
96%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
bonprix.de
86
AO Score100%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
70%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
78%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
breuninger.com/de/
84
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
66%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
92%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
kaufland.de
82
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
77%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
74%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
thomann.de
80
AO Score82%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
59%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
81%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
alternate.de
80
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
87%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
58%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
hornbach.de
79
AO Score75%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
70%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
73%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
bauhaus.info
78
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
59%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
58%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
decathlon.de
78
AO Score91%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
56%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
xxxlutz.de
78
AO Score97%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
64%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
56%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
thalia.de
78
AO Score86%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
soliver.de
76
AO Score95%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
43%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
aboutyou.de
76
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
93%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
59%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
zooplus.de
76
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
54%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
71%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
zalando.de
75
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
58%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
otto.de
74
AO Score90%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
71%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
88%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
50%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
kleinanzeigen.de
73
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
68%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
83%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
62%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
mediamarkt.de
72
AO Score86%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
33%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
94%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
76%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
tchibo.de
72
AO Score66%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
69%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
apple.com/de/
71
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
65%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
lidl.de
71
AO Score97%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
92%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
37%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
adidas.de
71
AO Score76%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
50%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
92%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
66%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
rewe.de
70
AO Score67%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
57%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
87%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
baur.de
70
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
54%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
66%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
flaschenpost.de
69
AO Score81%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
76%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
94%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
27%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
conrad.de
69
AO Score60%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
44%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
74%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
shop-apotheke.com
68
AO Score59%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
64%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
84%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
65%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
limango.de/shop
68
AO Score63%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
42%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
docmorris.de
66
AO Score74%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
42%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
83%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
nike.com/de
66
AO Score59%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
40%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
71%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
hm.com/de_de/
66
AO Score60%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
51%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
72%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
dm.de
64
AO Score55%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
94%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
50%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
samsung.com/de/
64
AO Score62%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
51%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
95%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
49%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
qvc.de
62
AO Score67%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
45%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
95%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
41%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
flaconi.de
59
AO Score67%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
50%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
79%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
41%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
cyberport.de
58
AO Score59%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
53%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
56%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
65%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues