Trending Top E-commerce Websites 2026 for Germany
Audisto E-commerce Website Benchmark
The Audisto website benchmarks by industry ranks portals, shops and websites within an industry by current technological web standards and best practices with regards to security, performance, web-technology and content. The overall Score calculates and combines optimization rates and checks if the web standards are followed. Learn more.
Audisto promotes technically healthy websites and offers extensive features to analyze large enterprise websites. Our industry benchmarks are powered by our automated SEO monitoring tool.
galaxus.de
89
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
70%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
93%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
breuninger.com/de/
87
AO Score83%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
71%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
98%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
bonprix.de
85
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
72%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
71%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
kaufland.de
84
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
69%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
91%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
limango.de/shop
84
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
50%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
92%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
alternate.de
83
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
91%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
67%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
thomann.de
82
AO Score83%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
61%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
89%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
hornbach.de
80
AO Score77%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
76%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
95%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
73%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
thalia.de
77
AO Score84%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
xxxlutz.de
77
AO Score97%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
56%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
59%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
zooplus.de
77
AO Score98%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
58%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
70%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
soliver.de
76
AO Score86%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
54%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
69%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
zalando.de
75
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
58%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
69%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
bauhaus.info
75
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
53%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
73%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
rewe.de
74
AO Score65%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
66%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
67%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
decathlon.de
73
AO Score76%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
54%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
baur.de
73
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
52%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
97%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
67%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
aboutyou.de
73
AO Score99%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
92%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
49%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
flaschenpost.de
73
AO Score87%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
58%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
50%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
apple.com/de/
72
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
60%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
84%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
67%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
kleinanzeigen.de
72
AO Score80%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
69%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
83%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
59%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
lidl.de
72
AO Score97%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
54%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
88%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
49%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
mediamarkt.de
72
AO Score86%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
34%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
72%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
jacob.de
71
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
61%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
50%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
hm.com/de_de/
70
AO Score60%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
52%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
99%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
71%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
adidas.de
70
AO Score72%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
45%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
95%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
dm.de
69
AO Score70%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
71%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
89%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
49%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
tchibo.de
69
AO Score75%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
56%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
49%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
flaconi.de
68
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
49%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
78%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
68%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
cyberport.de
68
AO Score79%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
53%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
75%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
65%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
mindfactory.de
68
AO Score100%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
56%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
66%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
50%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
qvc.de
68
AO Score69%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
46%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
95%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
62%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
otto.de
67
AO Score62%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
73%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
90%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
46%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
shop-apotheke.com
66
AO Score64%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
83%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
65%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
docmorris.de
66
AO Score59%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
85%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
66%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
conrad.de
66
AO Score60%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
98%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
52%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
nike.com/de
66
AO Score59%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
39%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
96%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
71%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
samsung.com/de/
64
AO Score65%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
52%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
94%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
48%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues
amazon.de
63
AO Score82%
optimization rate- HTTPS Utilization
- Strict Transport Security
- Secure Cookies
- Unsafe Resources
- Unsafe Forms
55%
optimization rate- Redirect Usage
- Response Times
- Content File Sizes
- Compression Used
- Web Vitals
82%
optimization rate- HTTP Errors
- Incorrect Canonicals
- Localization/Hreflang
- Encoding Issues
- Bad Link Structure
- Browser Console Warnings
36%
optimization rate- Search Snippet Issues
- Important Headings
- Alt Attributes
- Rendering Issues