Audisto Website Benchmarks by Industry

We perform continuous benchmarks of large websites within an industry and rate them by current technological web standards and best practices.

Our benchmarks test each website and industry in the following categories: security, performance, web-technology and content. For each category different checks are performed and an overall optimization rate is calculated as a percentage of success. The aggregated Audisto Optimization Score is calculated by combining the optimization rates of the different categories into a single score. Learn more.

Example chart showing optimization rates for security, performance, technology, and content

Audisto promotes technically healthy websites and offers extensive features to analyze large enterprise websites. Our industry benchmarks are powered by our website monitoring solution.

Website Benchmarks by Industry for Germany

Industry AO Score Security Performance Technology Content
E-commerce 73 80% 58% 92% 65%
Travel Portals 73 81% 59% 88% 65%
News & Publisher 71 76% 68% 89% 55%
Government Websites 80 93% 59% 94% 74%
Comparison Portals 74 82% 66% 88% 60%
Bank Websites 79 89% 71% 89% 70%
TV & Media 75 83% 65% 92% 61%
Your industry or country is missing in our website benchmarks? You are interested in a competitor benchmark or a portfolio analysis? We can create custom benchmarks for presentations or business intelligence. Contact us about your benchmark ideas.