Audisto Title Tag Checker

How to detect issues with the title tag on your website

The title tag is one of the most important HTML tags for the site's SEO. The title influence the success of a SEO campaign in two ways:

  • The title is a direct ranking factor for all major search engines
  • The title will most likely reflect the headline of your search snippet

Both effects are crucial to success in your SEO campaign. Good titles help you achieve rankings for your target keywords as well as a strong click-through rate from search results.

This hints section helps you to avoid common problems due to wrong usage of title tags.

Example: Audisto Title Tag Check with the tilte hint reports for the current crawl

Audisto Title Tag Check with the title hint reports for the current crawl

Here is the list of all specific hints related to the title tag, that can be identified with the help of the Audisto Crawler.

Table Of Content

Hints

<title> found outside <head>

Description

A <title> tag was placed outside of the <head> section, where it may have no effect. Use this report to identify all occurences of misplaced HTML <title> tags.

Example
<html>
<head>
...
</head>
<body>
...
<title>Title of the Site</title>
...
Importance

The <title> tag is a very important element for search engine optimization and should always be set. If the title tag is placed outside the HTML <head>, it may be ignored by search engines. This may lead to issues with the search snippet and the site's ranking in search results.

Operating Instruction

If this hint shows up in your crawl report, you should move all misplaced title tags into the HTML <head> section.

<title> missing or empty

Description

If the <title> tag is missing, the URL is flagged with this hint. Use this report to identify all case of missing title tags on the crawled website.

Example

Empty Title

<html>
<head>
...
<title></title>
...
Importance

The <title> tag is a very important element for search engine optimization and should always be set. The document's title is the primary resource for the title of the snippet in search results. If the <title> tag is missing or empty, one of the most important ranking factors is basically left out. This will very likely harm the ranking in search results and can also harm the Click-through rate from search results for the given URLs.

Operating Instruction

If this hint shows up in your crawl report, you should add title tags to all found URLs.

<title> occurs more than once

Description

If the <title> tag is found more than once in the source code, the URL is flagged with this hint.. There should be only one title for a document.

Example
<html>
<head>
...
<title>Welcome to Example.com</title>
<title>Example.com - Best Examples in the Internet</title>
...
Importance

The HTML <title> tag is an important ranking factor, as it is literally supposed to describe the content of the document. Having more than one HTML <title> tags can therefore lead to unexpected appearance of the URL in search results. Additionally it might harm the rankings of the document.

Operating Instruction

If this hint shows up in your crawl report, you might want to make sure you only use one title tag on all found URLs.

Error scenarios like this usually appear due to different software automatically adding HTML <title> tags. If this issue occurs on a large scale, check if there is a script or CMS plugin adding HTML <title> tags to your documents.

<title> short or single word

Description

If the title of a document has less than 10 chars or consists only of a single word, the URL is flagged with this hint.

Example
<html>
<head>
...
<title>Example</title>
...
Importance

The HTML <title> tag should sum up the content of the document, so it's easy to understand what the document is all about. It should be descriptive as well as appealing. Very short titles usually tend to be neither. Using very short titles may lead to lower user engagement as well as lower rankings in search results.

Operating Instruction

If this hint shows up in your crawl report, consider writing more descriptive and appealing titles for the URLs flagged with this hint.

<title> too long for Google snippet

Description

If the title of a document is too long to be displayed in the snippets in search results, the URL is flagged with this hint.

Example
<html>
<head>
...
<title>Example.com - Best Examples Site - We have one of the the longest titles in the internet</title>
...
Importance

If the title of a docuemnt is too long to be displayed in the snippet in search results, it will be shortened by the search engine. This usually results in less appealing snippets and lower user engagement, which might eventually hurt your site's rankings in search results.

Operating Instruction

You might want to change the title so the title could be displayed in the snippet without beeing shortened.