Audisto Headline Error Checker

How to detect issues with headlines

The Audisto Crawler identifies common mistakes with HTML headlines. Use this group of reports to get and keep an overview over your site's headline usage.

HTML headlines can be used to mark up the topic of a document and to structure text on your website.

Issues with headlines on a website can lead to

  • problems with semantic structure of the text
  • problems with relevancy

Example: Audisto Headline Error Check with the headline hint reports for the current crawl

Audisto Headline Error Check with the headline hint reports for the current crawl

Here is the list of all specific hints related to headlines, that can be identified with the help of the Audisto Crawler.

Table Of Content

Hints

<h1> and <h2> not found

Description

If no h1- and h2-headline are found, the URL is flagged with this hint. Use this report to discover all documents on the crawled website, that do not have proper h1 and h2 definitions.

Example

Example proper h1 and h2

<h1>Headline</h1>
...
<h2>Headline</h2>
Importance

Content structure partly determines content quality. Headlines add to structure in a document. Missing headlines are indicators for poorly structured content and therefore indicate lower content quality. This may lead to lower rankings and less user interaction.

Operating Instruction

We suggest to properly assign h1 and h2 headlines to any document that is supposed to be indexed and ranked by search engines.

<h1> not found

Description

If the HTML does not contain a h1-headline, the URL is flagged with this hint. Discover all HTML documents on the crawled website, that are missing a proper h1 definition.

Example
<h1>Headline</h1>
Importance

Content structure partly determines content quality. Headlines add to structure in a document. Missing headlines are indicators for poorly structured content and therefore indicate lower content quality. This may lead to lower rankings and less user interaction. The h1 is the most important headline in the document. The h1 usually corresponds with the document title.

Operating Instruction

You might want to add a h1 to your HTML.

<h1> occurs more than once

Description

If more than one <h1> tag is found, the URL is flagged with this hint. Discover all URLs that contain more than one <h1> tag.

Examples
<h1><img src="logo.jpg" alt="Example.com"/></h1>
...
<h1>Primary Headline</h1>
Importance

The h1 is the most important headline in the document and should reflect the topic of the document. Having more than one <h1> tag is a sign of poor content structure. Content structure partly determines the content quality. While it is not a huge factor for most search engines, having more than one <h1> tag may be a negative signal in terms of content quality.

Operating Instruction

You might want to use only one <h1> tag per document.

<h1>-<h6> chain broken

Description

If the HTML contains a broken <h1>-<h6> chain, the URL is flagged with this hint. Discover all URLs on the crawled website, that have a broken headline chain.

Examples
<h1>headline</h1>
...
<h3>headline</h3>
...
<h4>headline</h4>
Importance

A headline chain is considered broken, when it is not strictly hierarchically. A broken headline chain can therefore be an indicator for a poor content structure. This is important because content structure partly determines content quality. While this is a minor factor for most search engines, positive content structure signals may add to the ranking of a document.

Operating Instruction

We suggest to keep a strictly hierarchical headline chain. Evaluate the occurences of broken headline chains and consider adding the missing headlines.